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Campaign to lure southerners to the NT

Supplied - Enlarge photo

Images of Northern Territory tourism drawcards from Kakadu to the Finke Gorge have been plastered across Melbourne, Sydney and Brisbane.

More than 400 posters have been put up at bus stops and wall mounts across the cities as part of the Northern Territory's new tourism campaign.

The Tourism Minister, Chris Burns, says the campaign cost $300,000.

"One of the main sites is going to be the Southern Cross railway station in Melbourne," he said.

"Basically it is going to be seen by 200,000 people per day.

"So it has got a wide reach and we think it's got a great appeal and builds on our campaign and our tourism numbers are generally staying strong in the Territory."

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