Bulli is a residential area, thought to be named from the Aboriginal word Bulla or Bulla Bulla meaning two mountains or white grubs. It was previously known as Bull Eye and Bowmans.

Major Features or of the area include the Illawarra Escarpment Conservation Area, Bulli Lookout Scenic Reserve, Sublime Point, Sandon Point Beach, Bulli Beach, Bulli Showground and Racing Complex now holding major events such as the Annual Illawarra Folk Festival.