The first attempt to create a central business district for Hervey Bay was at Pialba. It is the original part of the city and business enterprises were established, but today share commerce with the Boat Harbour Drive business sector.

It's also home of the local university campus. There is a library and an art gallery too. Check out the original post office and also the railway station, both of which have been retained, although the former no longer hosts railway rolling stock. Freedom Park houses the region's war memorial.

You may have noticed ere this that Hervey Bay has strong connections with caravan enthusiasts, and this is clearly evidenced by the number of caravan parks strategically located along Hervey Bay's beachfront. Pialba is just one of them. Just out front of the caravan park is one of a number of coral reefs in the region. This one features some really vibrant colours.