Maybe it's the romantic history of spice ships and pirates; maybe it's the golden beaches, tropical jungles and lagoons; or perhaps it's the high-rise hotels, glittery nightlife and famous daredevil cliff-divers that have made Acapulco the first and foremost resort town in Mexico.
Once a hotbed of Hollywood stars and jet-setting playboys, Acapulco now basks in only slightly faded glory. New touristic life is being breathed into the city, in part by American university students who come to spend their spring break in a more welcoming and economical environment than Cancún.
With Tijuana as its frontier post, Baja is the epitome of 'south of the border'. The peninsula is renowned for its long coastline of fine white beaches, peaceful bays and imposing cliffs, sharply contrasting with the harsh and undeveloped interior.
If you're looking for the 'real' Mexico, this is the place to find it. Birthplace of tequila, mariachi music, sombreros, charreadas (rodeos) and the Mexican Hat Dance, cosmopolitan Guadalajara is the place to immerse yourself in Mexican culture.
Part of Guadalajara's appeal is that it has many of the attractions of Mexico City - a vibrant culture, fine museums and galleries, a lively nightlife and great food - but few of the capital's problems. It's modern, well-organized and unpolluted, with enough attractions to please every visitor.