An airline calendar featuring women in skimpy bikinis and hot pants has sparked controversy – and this time it isn't Ryanair.
Budget Thai carrier Nok Air has enlisted a team of models from Maxim magazine to pose for a raunchy promotional calendar.
Thailand's Culture Ministry permanent secretary Prisana Pongtatpitakkul says companies’ use of women's bodies as a marketing ploy threatens "female dignity".
"They lack the sense of social and cultural responsibility and ignore social and cultural repercussions," she told newspaper The Nation.
But Nok Air chief executive Patee Sarasin is not fazed by the criticism and says requests for the calendar have been flooding in.
"The airline business has always been seen as sexy globally, that is why our planes - we believe they are well designed - appropriately become the background of these models.
“Given what the public is exposed to on a daily basis, we believe that we have not crossed the line."
Ryanair's charity calendar differs in that the models are flight attendants employed by the budget airline - and they wear lingerie.
Are you offended by the calendar?